Saturday, May 22, 2010

CPAS-Hint magazine

When champion skateboarder and owner of Sole Technologies (Etnies, Emerica, etc) Pierre Andre Senizergues set out to do a sustainable menswear line, he knew he'd have to take some risks.

He teamed up with designer Pierluigi Pucci to make fantastic blazers from recycled parachutes lined with organic cotton or other people's defect T-shirts; coats from recycled tarps insulated with recycled soda-bottle-poly-filler; badass biker jackets and military-influenced trench coats from a rubbery, plant-based "leather" from indigenous Amazonian communities; and bow-ties from recycled tees.

When I personally went and met Pierre and Pierluigi and tried everything on, I became a true believer. As if that wasn't enough, after producing The 11th Hour with Leonardo DiCaprio and needing a tux to walk the red carpet, Pierre made one out of recycled cassette tapes.